An unmet need is something that customers really want a solution for, so without this grounding then there 's a much lower chance of success. If you can identify . - By generating a list of ranked unmet needs, companies know exactly where to focus and what to do to create a valued and unique position in the market. We know from study after study that the key to successful growth is having a clear understanding of customers' unmet needs.. - Innovation comes from identifying customers ' needs and meeting them. Easy to Uncover your customers ' unmet needs using these methods:..We capture importance and satisfaction data points using advanced quan.ative research methods. These data points are then used in the algorithm, eliminating a potential source of error and variability. The outcome-driven methodology transforms the process of identifying unmet customer needs into a science..