Identifying Target Audiences

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Primary targets are those who have the power to effect the changes the campaigns for. They need to be influenced in order to reach the campaign goal. In campaigns of limited scope, the target could be just one decision-maker..If you've just launched a startup, you've likely spent a lot of time planning and building your business .Yesterday, we laid the foundation for how to write a PR plan, discussing situationysis and research. Today, we're going to discuss how to identify who we're trying to reach and what messages will resonate with them. Identifying Target Au.nces First up, target au.nces. Each company has a different set of au.nces. Start by .Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market. Many businesses say they target "anyone interested in my services .

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