One way to identify objectives is to first examine a project 's goals. Goals, or aims, are the long-term results of projects. They indicate what a business wants to achieve through a project. Objectives are shorter-term, practical routes to achieving goals..Identifying Objectives. Description. When preparing the presentation or s.ch, knowing your objectives is very important. Example. I am giving a s.ch about fundraising. Discussion. In business, having 'SMART ' objectives means making sure they are Specific, Measurable, Appropriate, Realistic and Timely. See also. .