Identifying Market Segments And Selecting Target Markets

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Identifying Market Segments and Selecting Target Markets. Market for product is big and diverse making it difficult for companies to be able to satisfy every customer. Companies need to identify a certain set of customer within a market and work towards satisfying them. This set of identification is market segment..

Companies need to identify a certain set of customers within a market. This identification is known as market segmentation. The market segmentation .Identifying Market Segments and Selecting Target Markets 1. Chapter 9 Identifying Market Segments and Selecting Target Markets PowerPoint by Karen E .Start studying Identifying Market Segments and Selecting Target Markets Marketing . Learn vocabulary, terms, and more with flashcards, games, and other study tools..From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential.

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