.nding can help you: Market to the right people the ones who value your ".nd promise" what your company stands for . Attract the right employees who fit in with your corporate culture. Make the right products or offer the right services. Plan your strategic direction.. - In order to market anything - a product, a person, an organization or an idea - you first need to define your .nd. Once you define your .nd you 'll be able to create a foundation for all your marketing efforts and strategies. Your .nd definition serves as your measuring stick when evaluating any, and all, .Companies that don 't take the time to identify their .nd promise tend to throw a lot of money at random, incohesive marketing activities..
Digital Li.ry > Defining and serving a market > .nd issues "How to Identify Your .nd" More than marketing:nding attracts workers, sets direction..Join Drew Boyd for an in-depth discussion in this, Identifying the .nd personality, part ofnding Foundations..An effective .nd strategy will create a unique iden.y and differentiate you from the compe.ion. Learn how to create a compe.ive edge...nd culture is the culture that a company cultivates in order to powerfully, consistently and compe.ively deliver its .nd to market. It's how people work .
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This post is part of a continuing series of guest posts. Jenni Romaniuk is anociate Research Professor of .nd Equity, Ehrenberg-BIns.ute .
Define .nd: a charred piece of wood; fire.nd; something such as lightning that resembles a fire.nd .nd in a sentence.
Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. It is affixed, included, or printed on all .
Ask people how to develop a good corporate culture, and most of them will immediately suggest offering generous employee benefits, like they do at Starbucks, or .