Identifying Brand

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.nding can help you: Market to the right people the ones who value your ".nd promise" what your company stands for . Attract the right employees who fit in with your corporate culture. Make the right products or offer the right services. Plan your strategic direction.. - In order to market anything - a product, a person, an organization or an idea - you first need to define your .nd. Once you define your .nd you 'll be able to create a foundation for all your marketing efforts and strategies. Your .nd definition serves as your measuring stick when evaluating any, and all, .Companies that don 't take the time to identify their .nd promise tend to throw a lot of money at random, incohesive marketing activities..

Digital Li.ry > Defining and serving a market > .nd issues "How to Identify Your .nd" More than marketing:nding attracts workers, sets direction..Join Drew Boyd for an in-depth discussion in this, Identifying the .nd personality, part ofnding Foundations..An effective .nd strategy will create a unique iden.y and differentiate you from the compe.ion. Learn how to create a compe.ive edge...nd culture is the culture that a company cultivates in order to powerfully, consistently and compe.ively deliver its .nd to market. It's how people work .

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